Book Bearings
E-commerce
- 896 pages · about 15 hours
- First published 2002
- 16 editions
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1 About this book
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
- Information technology
- Electronic commerce
- Internet marketing
- Marketing
- Internet
- Electronic data processing
2 About Kenneth C. Laudon
Bio adapted from Wikipedia (CC BY-SA 4.0)
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