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Cover of Blink by Malcolm Gladwell

Blink

  • 295 pages · about 5 hours
  • First published 2005
  • 47 editions

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1 About this book

Blink: The Power of Thinking Without Thinking, published in 2005, is Malcolm Gladwell's book about snap judgments. Drawing on research in psychology and behavioral economics, he describes the adaptive unconscious, the mental processes that work fast and automatically from very little information, and what he calls thin-slicing, the ability to reach a conclusion from a narrow slice of experience. His examples come from science and medicine, sales and advertising, gambling and many other fields. He shows such judgments at their best, in the instincts of experts, and at their worst, when they carry prejudice and stereotype.

  • Recovery
  • History
  • Psychology
  • Sciences cognitives
  • Self-help
  • Social psychology
  • Intuition
  • Education

2 What to expect

Popular psychology about split-second judgments: when the instant reactions of experts are better than careful analysis, and when they are distorted by prejudice. Gladwell tells it through stories drawn from many fields, each tied to a piece of research. It is smooth and entertaining, and it never says clearly how to tell a good snap judgment from a bad one.

Good for readers who want: popular psychology, intuition and first impressions, and ideas told through stories.

3 About Malcolm Gladwell

Born 1963

Malcolm Timothy Gladwell (born September 3, 1963) is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.

Bio adapted from Wikipedia (CC BY-SA 4.0)

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