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Cover of Diffusion of Innovations by Everett M. Rogers

Diffusion of Innovations

Everett M. Rogers

  • 453 pages · about 8 hours
  • First published 1962
  • 7 editions
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1 About this book

Diffusion of Innovations is a 1962 book by Everett Rogers.

Rogers synthesized research from over 508 diffusion studies across the fields that initially influenced the theory: anthropology, early sociology, rural sociology, education, industrial sociology and medical sociology. Rogers applied it to the healthcare setting to address issues with hygiene, cancer prevention, family planning, and drunk driving. Using his synthesis, Rogers produced a theory of the adoption of innovations among individuals and organizations.

In the mid-2000s, The Diffusion of Innovations became the second most-cited book in the social sciences.

Summary adapted from Wikipedia (CC BY-SA 4.0)

Good for readers who want: history, popular science, business, and a long read.

  • History
  • Popular science
  • Social science
  • Business
  • Sociology
  • Rural
  • Diffusion of innovations
  • Social change

2 About Everett M. Rogers

Born 1931

Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. He was distinguished professor emeritus in the department of communication and journalism at the University of New Mexico.

Bio adapted from Wikipedia (CC BY-SA 4.0)

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