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Cover of Nudge by Richard H. Thaler

Nudge

Richard H. Thaler, Cass R. Sunstein

  • 312 pages · about 5 hours
  • First published 2008
  • 17 editions
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1 About this book

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Good for readers who want: economics, psychology, and business.

  • Choice (Psychology)
  • Economics
  • Psychological aspects of Economics
  • Psychology
  • Business & economics
  • Social psychology
  • Business
  • Consumer behavior

2 About Richard H. Thaler

Born 1945

Richard H. Thaler (; born September 12, 1945) is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association. Thaler is a theorist in behavioral economics. He has collaborated with Daniel Kahneman, Amos Tversky, and others in further defining that field.

Bio adapted from Wikipedia (CC BY-SA 4.0)

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