The Power of Habit

1 About this book

The Power of Habit, by the New York Times reporter Charles Duhigg, explains the science of how habits form and how they can be changed, in personal life and in business. Its central idea is the habit loop: a cue triggers a routine, and a reward teaches the brain to repeat it. To change a habit, Duhigg argues, keep the cue and the reward and replace the routine, and believe that the change is possible. His cases include a woman who transformed her life within two years, the marketing of Febreze at Procter & Gamble, and Paul O'Neill's focus on worker safety at Alcoa, an example of a "keystone habit" that sets off other changes.

• Change (Psychology)
• Psychology
• Personal growth
• Neuropsychology
• Social psychology
• Habit
• Psychological Adaptation
• Behavior